I hope to see you in NY next week at the Apps World event (11/1 – 11/2). I’m excited to be a speaker there. My session is on Wednesday. My topic is about the New Paradigm of Mobile Application Development. I have been personally crusading for this recently. Native app development is just too hard and expensive now for the great and innovative use cases that an enterprise can leverage with a Smartphone. Smart Online has developed a truly one of a kind app development platform that completely changes the game in this space. By re-using native code and leveraging [...]
There’s a New Paradigm coming in Mobile App Development
There has to be a better way. I’m tired of talking with customers about the high cost and long cycle time in building native smartphone apps. I have been helping brand managers unlock the possibilities of how native smartphone applications can build consumer loyalty, target new demographics and create new engagement mechanisms. They now have a better understanding that success does not mean building one uber-app for their brand that tries to do everything, but instead to focus their brand apps for specific purposes – that big yearly conference, support an innovative new marketing campaign, or product companion app to [...]
Intellectual Property Predicaments in the Mobile Applications Market
It may be pretty obvious why a company should have a strong intellectual property strategy – invention protection, commercialization, royalty revenues, market exclusivity, deterrence, asset expansion, broadening innovation, etc. But why is it Smart for an organization that is looking for a product or service to select a company that has a strong intellectual property strategy? A company with a strong IP strategy: a) recognizes the value in being innovative, b) is willing to invest in innovation through development, patenting, etc., and c) is determined to implement strategies to try to ensure the continuity of operations for itself and its [...]
Nationwide and International pickup for Smart Online’s latest Press Release
Robert Brinson, IP Expert will focus on further advancing Smart Online’s Mobile Solutions Technology Platform We’re very excited to tell you that our press release announcing Mr. Robert Brinson’s induction into our Board of Directors has had not just nationwide but international pickup as well. From online news magazines in the US to Indonesia, agencies have been talking about Smart Online’s Board expansion, Mr. Brinson’s vast entrepreneurial experience and Smart Online’s innovative technology platform which will soon be available as a top-notch mobile solution for organizations of any size. Some of the many links are attached below. Thanks to everyone [...]