Bob Dieterle, SVP and GM was recently interviewed by the folks at bnetTV about our mobile app development platform – SmartOnMobile, the New Paradigm in Mobile App Development. Find out how just about anyone can now build creative, robust mobile apps. See video below.
Christmas is upon us. I’ve been spending a great deal of time looking at mobile trends related to holiday shopping recently. I was led down this path shortly after I “liked” the Things Remembered Facebook page. What caught my eye was a thread on one of their particular gifts and the many comments that were placed there from former and current customers. Each had purchased and then customized that particular gift and noted what a special gift it turned out to be for their grandmother, mother, sister, or cousin. Given that my wife and I struggle each year to determine [...]
One of the biggest challenges companies face once they release a mobile app to the app stores is trying to convert downloads into subscribers. It’s mainly about increasing trust, decreasing confusion and simplifying everything! You have a short window when a new users downloads and launches your application, if they have a bad experience, cant trust the app or get confused, they may leave and never return! It’s very important to understand your user and get feedback from as many people as you can to enhance the application as needed. Different apps target different people, so there isn’t one rule [...]