The current state of mobile application development involves lengthy processes that require large budgets and the reliance on external resources. These challenges hinder many businesses from implementing the mobile strategy they spent valuable time creating. The plethora of mobile platforms significantly affects the ability for businesses to address these challenges. Reaching a broad audience is no longer an easy feat as it is with the web; extra time and money must be spent developing a mobile application for more than just one platform. While the development of an app for one platform may solve a few short term needs, it [...]
Why People Are Shopping On Their Smartphones
If you own a smartphone and have made a purchase from it, then I am sure you are well aware of the simplicity and benefits when shopping from your smartphone. Many mobile sites and mobile apps have perfected the shopping experience and have made it unbelievably easy for users to shop while on the go. Recently, one of the bulbs in my track lighting on my kitchen ceiling went out. The bulb was some sort of small bi-pin bulb that left the guys at two local hardware stores scratching their head when I brought in the specs of the bulb [...]
Looking back at 2011: The Year of Mobile
Finally, it was in fact the year of mobile. I’ve compiled a few smartphone statistics from all year round for a quick recap and comparison of how mobile has caught on from the end of 2010 up until now – with close to 45% of the wireless market in the US now comprising Smartphones! End of 2010 Smartphones passed PC shipments in global numbers Number of apps in the Apple app store – 300,000; number of apps in the Android store – 25,000 28% of US wireless users have Smartphones Market Share: Android – 29%, iPhone – 27%, Blackberry – 27% January– June, [...]