It’s always hard to market your app in just the right way especially given that most first time app makers are usually short on marketing budgets. With that in mind, I wanted to put out a quick list on some easy ways to build a brand name for your app. If you have other easy and cost-effective ways in which you’ve gained an audience for your app, please tell us in the comments. Soft launch or beta tests to get trusted user feedback for your app Different and relevant channels to use – website, social media, offline/print Always think about [...]
Museums & Mobility
The rapid increase in the adoption of mobile platforms is changing the way we access and interact with information. Museums have started to leverage the power of mobile as a critical tool for engaging visitors. One of the leaders in this space is the Smithsonian museum located in Washington, DC. The Smithsonian has a collection of mobile applications utilizing a range of facilities, including crowdsourcing, image recognition, GPS location, augmented reality and mobile ‘collecting’ of visitors’ favorites. The Artists in Dialogue 2, created by the Smithsonian Institution for the National Museum of African Art, provides a guided tour in both [...]
Be Your Own Olympic Broadcaster… With the Power of Mobile
Over the years we’ve gathered around our televisions to witness iconic moments of singular and collaborative greatness, gold, and glory. Who is going to be on the Wheaties box tomorrow morning? Who will capture the world’s heart? Somehow the summer Olympics seem most special. The summer Olympics gives us a chance to see our heroes up close and personal. Witnessing history in real-time is magic. Swimming, running, jumping—we all understand those events. There is something for everyone. With increased access to customizable real-time data coverage, we have more control over the Olympic coverage we consume. In a recent poll by Velti, results [...]
GUEST POST: Peas and Carrots: How File Sharing and Mobile Tech Go Hand in Hand
We live in an age of innovation. New devices and software programs are developed on a daily basis, and as new technologies come into existence, they inspire the creation of even more advanced tools. Mobile technology is a perfect example of this phenomenon. With its versatility and expanse of useful features, mobile technology spurs the continuous progression of technological development as a whole, from verbal communication to file sharing. Mobile Technology and File Sharing When mobile technology was first developed, it was used primarily to facilitate verbal communication between two people in different locations. The first cellular phones were very [...]
Lunch & Learn: Your Mobile Blueprint
Smart Online is very excited to host our first Lunch & Learn this week, Thursday, July 12th at our office located off Page road in Durham, North Carolina. We’ve invited local triangle businesses to come have lunch on us while we discuss mobile trends and the best practices that we follow when developing a client’s mobile strategy. We’ll show you how you can build a fully custom, rich native mobile app for iOS and Android without writing a single line of code. In just one lunch and learn session, we’ll select one attendee’s app idea to build for a demonstration. [...]
Museums & Mobility
The rapid increase in the adoption of mobile platforms is changing the way we access and interact with information. Museums have started to leverage the power of mobile as a critical tool for engaging visitors. One of the leaders in this space is the Smithsonian museum located in Washington, DC. The Smithsonian has a collection of mobile applications utilizing a range of facilities, including crowdsourcing, image recognition, GPS location, augmented reality and mobile ‘collecting’ of visitors’ favorites. The Artists in Dialogue 2, created by the Smithsonian Institution for the National Museum of African Art, provides a guided tour in both [...]