The beauty of an app is more than just skin deep. A mobile app should be visually compelling and highly usable at the same time. In my opinion, the interface facilitates the way we interact with the app and those interactions determine the app’s true personality and character. Snapguide is an application that lets you view and share do-it-yourself guides. Projects range from cooking recipes to home repairs. The app asks users to take photos of each step of a process and explain them. The steps are assembled to make a beautiful guide that allows users to swipe through, picture-by-picture. Snapguide [...]
Your Personal Grocery Shopping Organizer, At Your Fingertips!
Is it going to be crowded? Am I forgetting anything? Was there a coupon for this? If you are anything like me, the last thing you want to do on your way home from work is go grocery shopping. Luckily, the app store offers an abundance of mobile applications that can help make your weekly grocery shopping more efficient and convenient. Next time you are in the grocery store look around and you will probably notice that almost no one carries around a paper-based grocery list anymore. Recently, Purple Cover, Inc. created a lot of buzz with their new ‘AnyList‘ app. [...]
Back-To-School Shopping in the App Store
Back to school shopping isn’t just about pencils, backpacks or notebooks anymore. With the shift to mobile, families should consider spending just as much time back-to-school shopping in the app store as they do in the typical big box department stores. Whether child or parent, there are a wide array of apps that can help your family get prepared for this upcoming school year. Amazon has launched its own back-to-school app called Amazon Student. The app has a range of capabilities and benefits, including the option for users to compare prices, buy and sell textbooks and view exclusive deals. Furthermore, [...]
What Role Is Mobile Playing In This Year’s Presidential Race?
With the 2012 election less than 100 days away, campaigns have kicked into high gear and the move into mobile poses to be a huge asset for both campaigns this fall. Candidates are using mobile applications to drum up excitement, as well as to help mobilize their campaign supporters in a more effective way. Just this past week, both the Obama and Romney campaigns released their own Smartphone apps. Romney’s app, “Mitt’s VP”, comes on the last day of the presumptive GOP nominee’s six-day foreign trip. Romney is expected to make a decision on his running mate sometime after his [...]

