Last week Smart Online hosted our first Lunch & Learn specifically for event planners and organizers. We would like to thank everyone for coming out. It’s always a pleasure to network with local business professionals and talk about all the possibilities mobile can offer your business. Smart Online has a lot more to look forward to as we enter the fall. This coming Thursday, September 27th from 2pm to 3pm ESTD, we have our live webinar, ‘Create a Snazzy Event App in Just 1 Hour’. This event is perfect for those of you who weren’t able to attend last week’s Lunch & [...]
iPhone 5: Innovation, The Apple Way
It’s funny, the iPhone 5 hasn’t even had a chance to sell in stores, and already the topic seems stale. For the past several months I’ve been following the tech bloggers with anticipation. We had grandiose expectations of a redesign that would revolutionize the smartphone industry, just as Apple had done many times before. Unfortunately, September 12th came and it was the “meh” heard round the world. After watching the release and hearing all that mobile experts had to say, I felt let down. No mobile payments? No tap and share? Not even wireless charging? What was supposed to be [...]
Lunch & Learn: From Planning to Production, Mobilize Your Events Today
Smart Online is very excited to host our second Lunch & Learn ‘From Planning to Production, Mobilize Your Events Today‘ Thursday, September 20th at our office located off Page road in Durham, North Carolina. We’ve invited local triangle Event Managers and Organizers to come have lunch while we discuss mobile trends and the benefits of the SmartOn Mobile platform as it relates to Event Management. If you are an event planner or organizer looking to provide the most convenient and up to date experience for your customers, you don’t want to miss this opportunity. We’ll even show you how you can enhance [...]
Top 5 Reasons Why Mobile Analytics Is Important
This past summer Google launched Mobile App Analytics. The reports are designed to give mobile marketers useful data about who is using their apps and how they’re using it. Without hard data marketers are basically making educated guesses. We would like to share our top reasons for using mobile application analytics: 1. Helps to build an efficient mobile marketing strategy. Without analytics to verify which content and/or functionality customers respond to, marketers have no basis from which to strategize. Analytics will help define a measurable goal. Does my app have an adequate ROI for my overall campaign? Which tactics are [...]