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Author Archives: Bob Dieterle
The Need to Take Back Control of My Inbox
I just recently noticed that I have over 10,000 email messages currently in my Hotmail inbox. In doing a bit of unscientific analysis I’d say over 80% have never been opened, and close to 90% of all my messages are … Continue reading
Posted in Mobile, Mobile Strategy
Tagged Bob Dieterle, mobile, mobile applications, mobile strategy, smarton mobile, smartphone
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See You At ‘Apps World’ North America Next Week in NYC
I hope to see you in NY next week at the Apps World event (11/1 – 11/2). I’m excited to be a speaker there. My session is on Wednesday. My topic is about the New Paradigm of Mobile Application Development. … Continue reading
There’s a New Paradigm coming in Mobile App Development
There has to be a better way. I’m tired of talking with customers about the high cost and long cycle time in building native smartphone apps. I have been helping brand managers unlock the possibilities of how native smartphone applications … Continue reading
Posted in Commercial, Mobile
Tagged Bob Dieterle, mobile app consulting, mobile apps, mobile paradigm, mobile strategy, smartphone
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Why isn’t there a John Deere app? Part 3 – Technical Considerations
In last week’s blog I talked about some of the best practices that John Deere should use to market their new app. Today I want to get into more detail about some of the technical considerations that they need to … Continue reading
Posted in Commercial, Mobile
Tagged Bob Dieterle, Consumer branded app, john deere, mobile app, mobile application
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Why isn’t there a John Deere app? Part 2 – How John Deere can effectively promote their new app.
So last time I talked about my dream app for my beloved 10 year old tractor! In this blog I want to discuss how they make me aware of this great new app. This is one of the top questions … Continue reading
Why isn’t there a John Deere mobile app yet? Part 1
Well, there is a John Deere App, but this same app can be useful to a much larger audience, and therefore much more effective and engaging, if it contained a few additional features. John Deere has a free iPad brochure … Continue reading
Posted in Commercial, Mobile
Tagged Bob Dieterle, john deere mobile app, smartphone app
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Are mobile apps worth the investment for brands and non-profits?
Smartphones and tablets are exploding onto the scene in the US. One of the main reasons the growth of smartphones is moving faster than even Google has predicted is that they are the perfect companion device for helping fuel the … Continue reading
Posted in SmartOn Mobile
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