Smart Online Has Rebranded its Flagship Development Platform to MobileSmith

The quick, easy process of turning your Ideas into Apps you've come to expect from Smart Online now has a new name. But our commitment to efficiency, reliability and custom, creative approach has not changed.

MobileSmith is evolving, expanding, and always ready to support your mobile needs.

Popcorn Apps…

With some of our customers and at recent trade show events I’ve been talking about the concept of a “popcorn app”.  The idea behind this is that there are things that a company or organization might be able to use an app for, but because of the costs of apps in the current state of development it just doesn’t make sense.  The ROI cannot be found to rationalize the process.  I’ve talked about this so many times now that it has become a part of my anatomy. It all came home to me last night.  I have a study that [...]

By |October 9th, 2012|Mobile|0 Comments

‘You built this mobile app by yourself?’ he asked, stunned…

Earlier this week I had a very unique conversation with a friend who owns a regional distribution company.  He’d been thinking about mobile apps for his business and how he might use them to engage his customers, potential customers, and create loyalty.  The challenge, he indicated, is that he really only saw two choices in the market.  First he saw what is commonly known as MEAP vendors.  These vendors provide multi platform support with a substantial list of API’s and integration that could surely help him in tapping into all of his internal systems.  One of them even offered a [...]

27% of Americans get their news from mobile devices …

Today I read something about myself that I already knew…that I have started to become completely dependent on my smartphone for news.  In a new report called 2012 State of the News Media by Pew Research Center’s Project for Excellence in Journalism we find that 27% of Americans get their news from mobile devices.  I’m one of those folks, and you probably are too.  There are some other interesting statistics but among those are that 100 newspapers are expected to join the already existing 150 daily newspapers that have a digital subscription model.  The challenge for newspapers is to balance [...]

By |March 19th, 2012|Mobile|0 Comments

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