With some of our customers and at recent trade show events I’ve been talking about the concept of a “popcorn app”. The idea behind this is that there are things that a company or organization might be able to use an app for, but because of the costs of apps in the current state of development it just doesn’t make sense. The ROI cannot be found to rationalize the process. I’ve talked about this so many times now that it has become a part of my anatomy. It all came home to me last night. I have a study that [...]
‘You built this mobile app by yourself?’ he asked, stunned…
Earlier this week I had a very unique conversation with a friend who owns a regional distribution company. He’d been thinking about mobile apps for his business and how he might use them to engage his customers, potential customers, and create loyalty. The challenge, he indicated, is that he really only saw two choices in the market. First he saw what is commonly known as MEAP vendors. These vendors provide multi platform support with a substantial list of API’s and integration that could surely help him in tapping into all of his internal systems. One of them even offered a [...]
27% of Americans get their news from mobile devices …
Today I read something about myself that I already knew…that I have started to become completely dependent on my smartphone for news. In a new report called 2012 State of the News Media by Pew Research Center’s Project for Excellence in Journalism we find that 27% of Americans get their news from mobile devices. I’m one of those folks, and you probably are too. There are some other interesting statistics but among those are that 100 newspapers are expected to join the already existing 150 daily newspapers that have a digital subscription model. The challenge for newspapers is to balance [...]
Creativity in Mobile Apps: Take Control
Christmas is upon us. I’ve been spending a great deal of time looking at mobile trends related to holiday shopping recently. I was led down this path shortly after I “liked” the Things Remembered Facebook page. What caught my eye was a thread on one of their particular gifts and the many comments that were placed there from former and current customers. Each had purchased and then customized that particular gift and noted what a special gift it turned out to be for their grandmother, mother, sister, or cousin. Given that my wife and I struggle each year to determine [...]