Whether you are a mobile app developer or looking for an app developer, you probably understand that while ‘going mobile’ is necessary it can be an expensive journey for any company if it’s not done right. Developing a mobile app for the top platforms (right now Android and Apple’s iOS) usually requires experienced developers and ongoing maintenance if you plan on addressing any bugs within your app and adding new features as the top mobile platforms evolve. Smart Online has taken the need for mobile developers out of the equation with our new technology – the Smart Online platform, which [...]
The Cyclical App Development Process
The current state of mobile application development involves lengthy processes that require large budgets and the reliance on external resources. These challenges hinder many businesses from implementing the mobile strategy they spent valuable time creating. The plethora of mobile platforms significantly affects the ability for businesses to address these challenges. Reaching a broad audience is no longer an easy feat as it is with the web; extra time and money must be spent developing a mobile application for more than just one platform. While the development of an app for one platform may solve a few short term needs, it [...]
Why People Are Shopping On Their Smartphones
If you own a smartphone and have made a purchase from it, then I am sure you are well aware of the simplicity and benefits when shopping from your smartphone. Many mobile sites and mobile apps have perfected the shopping experience and have made it unbelievably easy for users to shop while on the go. Recently, one of the bulbs in my track lighting on my kitchen ceiling went out. The bulb was some sort of small bi-pin bulb that left the guys at two local hardware stores scratching their head when I brought in the specs of the bulb [...]
bnetTV Interviews Smart Online – Apps World North America NYC 2011
Bob Dieterle, SVP and GM was recently interviewed by the folks at bnetTV about our mobile app development platform – SmartOnMobile, the New Paradigm in Mobile App Development. Find out how just about anyone can now build creative, robust mobile apps. See video below.
Creativity in Mobile Apps: Take Control
Christmas is upon us. I’ve been spending a great deal of time looking at mobile trends related to holiday shopping recently. I was led down this path shortly after I “liked” the Things Remembered Facebook page. What caught my eye was a thread on one of their particular gifts and the many comments that were placed there from former and current customers. Each had purchased and then customized that particular gift and noted what a special gift it turned out to be for their grandmother, mother, sister, or cousin. Given that my wife and I struggle each year to determine [...]
Tips To Convert App Downloads Into Long Time Subscribers
One of the biggest challenges companies face once they release a mobile app to the app stores is trying to convert downloads into subscribers. It’s mainly about increasing trust, decreasing confusion and simplifying everything! You have a short window when a new users downloads and launches your application, if they have a bad experience, cant trust the app or get confused, they may leave and never return! It’s very important to understand your user and get feedback from as many people as you can to enhance the application as needed. Different apps target different people, so there isn’t one rule [...]
See You At ‘Apps World’ North America Next Week in NYC
I hope to see you in NY next week at the Apps World event (11/1 – 11/2). I’m excited to be a speaker there. My session is on Wednesday. My topic is about the New Paradigm of Mobile Application Development. I have been personally crusading for this recently. Native app development is just too hard and expensive now for the great and innovative use cases that an enterprise can leverage with a Smartphone. Smart Online has developed a truly one of a kind app development platform that completely changes the game in this space. By re-using native code and leveraging [...]
There’s a New Paradigm coming in Mobile App Development
There has to be a better way. I’m tired of talking with customers about the high cost and long cycle time in building native smartphone apps. I have been helping brand managers unlock the possibilities of how native smartphone applications can build consumer loyalty, target new demographics and create new engagement mechanisms. They now have a better understanding that success does not mean building one uber-app for their brand that tries to do everything, but instead to focus their brand apps for specific purposes – that big yearly conference, support an innovative new marketing campaign, or product companion app to [...]
Intellectual Property Predicaments in the Mobile Applications Market
It may be pretty obvious why a company should have a strong intellectual property strategy – invention protection, commercialization, royalty revenues, market exclusivity, deterrence, asset expansion, broadening innovation, etc. But why is it Smart for an organization that is looking for a product or service to select a company that has a strong intellectual property strategy? A company with a strong IP strategy: a) recognizes the value in being innovative, b) is willing to invest in innovation through development, patenting, etc., and c) is determined to implement strategies to try to ensure the continuity of operations for itself and its [...]