The History Channel’s AppWatch named MobileSmith as the “best app development tool – (…) easy, efficient, and one of the most affordable tools out there”. We couldn’t agree more! The 60-second feature also gives you the first peek at MobileSmith’s new sleek interface due to be released mid-May!
Discoverability: How to Get Your App Noticed
Discoverability: How to Get Your App Noticed in a Marketplace Overflowing with Apps What you’ll learn: Key challenges developers and companies face in getting their apps before the right audiences Effective strategies for getting your app in front of the pack and maximizing your profit Download for free!
Popcorn Apps…
With some of our customers and at recent trade show events I’ve been talking about the concept of a “popcorn app”. The idea behind this is that there are things that a company or organization might be able to use an app for, but because of the costs of apps in the current state of development it just doesn’t make sense. The ROI cannot be found to rationalize the process. I’ve talked about this so many times now that it has become a part of my anatomy. It all came home to me last night. I have a study that [...]
How The New iOS 6 Affects Mobile App Marketing
In our recent mobile app marketing webinar, we discussed how about 60% of new app downloads come from app store rankings and searches. And of course with the new iOS 6 in the mix, it’s important to pay even more attention to this since the App Store is now just a little bit different. Searches Result In Just A One App View For starters, searches will now result in a card display of just one app, and a horizontal scroll to view others. Before, the first page for a search returned a list view of about 5 apps and you [...]
Back-To-School Shopping in the App Store
Back to school shopping isn’t just about pencils, backpacks or notebooks anymore. With the shift to mobile, families should consider spending just as much time back-to-school shopping in the app store as they do in the typical big box department stores. Whether child or parent, there are a wide array of apps that can help your family get prepared for this upcoming school year. Amazon has launched its own back-to-school app called Amazon Student. The app has a range of capabilities and benefits, including the option for users to compare prices, buy and sell textbooks and view exclusive deals. Furthermore, [...]
What Role Is Mobile Playing In This Year’s Presidential Race?
With the 2012 election less than 100 days away, campaigns have kicked into high gear and the move into mobile poses to be a huge asset for both campaigns this fall. Candidates are using mobile applications to drum up excitement, as well as to help mobilize their campaign supporters in a more effective way. Just this past week, both the Obama and Romney campaigns released their own Smartphone apps. Romney’s app, “Mitt’s VP”, comes on the last day of the presumptive GOP nominee’s six-day foreign trip. Romney is expected to make a decision on his running mate sometime after his [...]
How Can You Make It Big With Your Mobile App?
It’s always hard to market your app in just the right way especially given that most first time app makers are usually short on marketing budgets. With that in mind, I wanted to put out a quick list on some easy ways to build a brand name for your app. If you have other easy and cost-effective ways in which you’ve gained an audience for your app, please tell us in the comments. Soft launch or beta tests to get trusted user feedback for your app Different and relevant channels to use – website, social media, offline/print Always think about [...]
Museums & Mobility
The rapid increase in the adoption of mobile platforms is changing the way we access and interact with information. Museums have started to leverage the power of mobile as a critical tool for engaging visitors. One of the leaders in this space is the Smithsonian museum located in Washington, DC. The Smithsonian has a collection of mobile applications utilizing a range of facilities, including crowdsourcing, image recognition, GPS location, augmented reality and mobile ‘collecting’ of visitors’ favorites. The Artists in Dialogue 2, created by the Smithsonian Institution for the National Museum of African Art, provides a guided tour in both [...]
Be Your Own Olympic Broadcaster… With the Power of Mobile
Over the years we’ve gathered around our televisions to witness iconic moments of singular and collaborative greatness, gold, and glory. Who is going to be on the Wheaties box tomorrow morning? Who will capture the world’s heart? Somehow the summer Olympics seem most special. The summer Olympics gives us a chance to see our heroes up close and personal. Witnessing history in real-time is magic. Swimming, running, jumping—we all understand those events. There is something for everyone. With increased access to customizable real-time data coverage, we have more control over the Olympic coverage we consume. In a recent poll by Velti, results [...]
GUEST POST: Peas and Carrots: How File Sharing and Mobile Tech Go Hand in Hand
We live in an age of innovation. New devices and software programs are developed on a daily basis, and as new technologies come into existence, they inspire the creation of even more advanced tools. Mobile technology is a perfect example of this phenomenon. With its versatility and expanse of useful features, mobile technology spurs the continuous progression of technological development as a whole, from verbal communication to file sharing. Mobile Technology and File Sharing When mobile technology was first developed, it was used primarily to facilitate verbal communication between two people in different locations. The first cellular phones were very [...]