It’s been years since the whole “There’s an app for that” campaign took place. And if there was an app for virtually everything way back then, imagine how many programs are available now! Close to 2 Million in both iOS and Android app stores. Grocery shopping, mobile health, social media, photo editing – if you can dream it, chances are there’s an app for it. With so much competition, how do you design an app that won’t get lost in the doldrums of the app store? There are a number of tactics that can be used, but one of the [...]
Discoverability: How to Get Your App Noticed in a Marketplace Overflowing with Apps What you’ll learn: Key challenges developers and companies face in getting their apps before the right audiences Effective strategies for getting your app in front of the pack and maximizing your profit Download for free!
“With TVAR’s 20 years of experience delivering cloud IT solutions to the government, MobileSmith can now empower more Federal clients to quickly and cost-effectively build, deploy, and manage secure mobile applications for both iOS and Android devices,” said Bob Dieterle, Senior VP and General Manager of MobileSmith. “Enterprise applications are moving from PC’s to mobile devices. MobileSmith accelerates this transition through its ease of use and flexible deployment strategy. Government will be able to deliver services to more Americans in more ways using mobile apps based on MobileSmith,” – said Toby Zellers, Vice President of Strategy and Solutions, TVAR Solutions. [...]
Preventable readmissions are the cause of as much as 30% of potentially avoidable costs for hospitals today. Under today’s high pressure to cut costs and deliver superior service at the same time, healthcare providers are looking for technologies that could help reduce readmission rates. This Whitepaper explores various use-cases for patient engagement mobile apps and how they can enhance, and cut the costs of, post-release follow-up. It also discusses the best practices of implementing such apps for smartphones. Download today!
Most recently I was able to attend the Internet Summit in Downtown Raleigh, North Carolina. This year’s conference placed heavy emphasis on mobile technology; with “second screen” viewing being a popular topic of discussion. In several presentations it was mentioned that somewhere between 70% and 85% of television viewers are watching TV while connected to their mobile device. This statistic presents an obvious opportunity for networks to hold viewers attention beyond the television screen. Whether it’s content or interactivity, the second screen should offer a viewer driven experience that increases the value of whatever television program the viewer is watching [...]
Picture-sharing is exploding as a major trend in mobile marketing. With the smartphone, people have a high-quality camera on them at all times. While users seem to have less free time, visually focused mobile-sharing applications like Pinterest, Snapguide, and Instagram, continue to experience explosive growth.Why, you ask? Because we, the users, still want the content, but we want it in a way that is fast and easy: pictures! Visual content is a powerful asset within your app’s user engagement strategy. As cliché as it sounds, a picture is worth a thousand words. Snapguide is an application that lets you view [...]
This past summer Google launched Mobile App Analytics. The reports are designed to give mobile marketers useful data about who is using their apps and how they’re using it. Without hard data marketers are basically making educated guesses. We would like to share our top reasons for using mobile application analytics: 1. Helps to build an efficient mobile marketing strategy. Without analytics to verify which content and/or functionality customers respond to, marketers have no basis from which to strategize. Analytics will help define a measurable goal. Does my app have an adequate ROI for my overall campaign? Which tactics are [...]
Mobile technology has changed the way we do just about everything, allowing for limitless possibilities. With increased use of smartphones and tablet devices, the hospitality industry in particular is starting to cap on mobile technology, increasing the potential for streamlining operations, growing interactivity, and making the gathering of customer feedback more beneficial. Simplifying Operations Mobile can be used to dramatically simplify daily operations. For example, hotels have to keep track of a large inventory of items, including furniture, appliances, computers, cleaning equipment, and so on. Instead of filling out endless amounts of paper work and then entering data into a [...]
At Smart Online we’ve been very excited over the last few weeks about the concept of cities, open data and our patent pending platform, Smart Online. Firstly, why is it beneficial to open up your city’s data to developers? Cost for one. Consider this – custom app creation would cost nearly $100,000 for just ONE app while opening up your city’s data to developers will cost about the same. But by opening up your data you are now giving any and every developer the option to use your data in their apps, giving citizens the option to have a great living [...]
Earlier this week I had a very unique conversation with a friend who owns a regional distribution company. He’d been thinking about mobile apps for his business and how he might use them to engage his customers, potential customers, and create loyalty. The challenge, he indicated, is that he really only saw two choices in the market. First he saw what is commonly known as MEAP vendors. These vendors provide multi platform support with a substantial list of API’s and integration that could surely help him in tapping into all of his internal systems. One of them even offered a [...]