Most recently I was able to attend the Internet Summit in Downtown Raleigh, North Carolina. This year’s conference placed heavy emphasis on mobile technology; with “second screen” viewing being a popular topic of discussion. In several presentations it was mentioned that somewhere between 70% and 85% of television viewers are watching TV while connected to their mobile device. This statistic presents an obvious opportunity for networks to hold viewers attention beyond the television screen. Whether it’s content or interactivity, the second screen should offer a viewer driven experience that increases the value of whatever television program the viewer is watching [...]
US Smartphone users now approaching 100 million
Latest report from ComScore is in and Smartphone users in the US are now approaching 100 million! From 91.4 million in last month’s estimate the count is now at 97.9 million users. Google and Apple of course lead the way with Android holding 47.3% of the market and iOS holding 26.9%. Blackberry continues on its decline now standing at 16% and Windows phone also seems to have taken a hit falling to 4.7% market share. To view the full press release go here
Looking back at 2011: The Year of Mobile
Finally, it was in fact the year of mobile. I’ve compiled a few smartphone statistics from all year round for a quick recap and comparison of how mobile has caught on from the end of 2010 up until now – with close to 45% of the wireless market in the US now comprising Smartphones! End of 2010 Smartphones passed PC shipments in global numbers Number of apps in the Apple app store – 300,000; number of apps in the Android store – 25,000 28% of US wireless users have Smartphones Market Share: Android – 29%, iPhone – 27%, Blackberry – 27% January– June, [...]