http://www.smartonline.com/index.php en sysadmin@smartonline.com Copyright 2010 2010-07-14T17:23:52+00:00 http://www.smartonline.com/site/local-technologies-join-forces-to-increase-mobile-donations-to-charitable-c/ http://www.smartonline.com/site/local-technologies-join-forces-to-increase-mobile-donations-to-charitable-c/#When:17:23:52Z Research Triangle Park,  N.C. (July 14, 2010) - Smart Online, Inc. (SOLN.OB http://www.smartonline.com) a leading provider of Software-as-a-Service (SaaS) applications for nonprofit and commercial industries, is proud to announce its recent acquisition of Tap-n-Give mobile technology from iHeart Charity, LLC. The product will be part of the company’s new suite of nonprofit technology products under the LoyaltyClicks name. “We are excited to expand our LoyaltyClicks offerings through the addition of Tap-n-Give,” said Bob Dieterle, Senior VP and General Manager of Smart Online. ”Adding Tap-n-Give gets us into the emerging smartphone space which is critical in connecting our non-profit customers with a younger and new generation of supporters.”Smart Online Adds Mobile App Tap-n-Give to its LoyaltyClicks Suite of Nonprofit Products Research Triangle Park,  N.C. (July 14, 2010) - Smart Online, Inc. (SOLN.OB http://www.smartonline.com) a leading provider of Software-as-a-Service (SaaS) applications for nonprofit and commercial industries, is proud to announce its recent acquisition of Tap-n-Give mobile technology from iHeart Charity, LLC. The product will be part of the company’s new suite of nonprofit technology products under the LoyaltyClicks name. “We are excited to expand our LoyaltyClicks offerings through the addition of Tap-n-Give,” said Bob Dieterle, Senior VP and General Manager of Smart Online. ”Adding Tap-n-Give gets us into the emerging smartphone space which is critical in connecting our non-profit customers with a younger and new generation of supporters.” By purchasing Tap-n-Give, LoyaltyClicks aims to engage with charities who realize how critical harnessing mobile technology is to the growth of their support base. The application can be downloaded through any Apple mobile device by searching Tap-n-Give on the app store. It costs $0.99 and provides custom images from each partner charity. Full sets of images may be purchased for $1.99. LoyaltyClicks’ team members will work closely with Tap-n-Give’s existing causes, including Striving for More, New Generation Energy, Hearts With Haiti and SPCA of Wake County, to create and promote virtual campaigns that all individuals with Smart Phones can quickly tap into. “Our LoyaltyClicks team is working hard to create a new and exciting vision for Tap-n-Give” said Tonia Zampieri, who leads LoyaltyClicks Sales and Marketing for Smart Online. “Think crowd sourcing through your Smart Phone – one tap repeated by many to collectively support an important cause.” About LoyaltyClicks™: LoyaltyClicks™ is a suite of products being produced by Smart Online, Inc. (OTCBB:SOLN), a designer and developer of web-based software for commercial and nonprofit organizations ). In addition to LoyaltyClicks, Smart Online offers OneBiz® to small businesses and its imart® platform of cloud-based applications for direct sales organizations (DSO) and membership associations. The company is based in Research Triangle Park, NC. For more information, please visit http://www.smartonline.com. pressrelease 2010-07-14T17:23:52+00:00 http://www.smartonline.com/site/nonprofits-embrace-loyaltyclicks/ http://www.smartonline.com/site/nonprofits-embrace-loyaltyclicks/#When:17:10:41Z RESEARCH TRIANGLE PARK, NC (July 2, 2010) Smart Online, Inc. (SOLN.OB, www.smartonline.com), a leading provider of Software-as-a-Service (SaaS) applications for nonprofit and commercial industries, has announced Street Soccer USA (SSUSA) as one of the newest customers of LoyaltyClicks, the company’s nonprofit support division.  LoyaltyClicks’ current offering is a customized marketplace that enables charitable organizations to help their supporters make donations while shopping online at their favorite stores.Connecting Charities And Donors In More Places RESEARCH TRIANGLE PARK, NC (July 2, 2010) Smart Online, Inc. (SOLN.OB, www.smartonline.com), a leading provider of Software-as-a-Service (SaaS) applications for nonprofit and commercial industries, has announced Street Soccer USA (SSUSA) as one of the newest customers of LoyaltyClicks, the company’s nonprofit support division.  LoyaltyClicks’ current offering is a customized marketplace that enables charitable organizations to help their supporters make donations while shopping online at their favorite stores. “We are proud to add SSUSA to our growing roster of nonprofits integrating LoyaltyClicks as a way of increasing donations without having to make a large investment of time and money,” said Bob Dieterle, Senior Vice President and General Manager of Smart Online.  “Our customized online marketplaces are the best way for charitable organizations to help people donate 24/7. Simply by shopping at online merchants they already frequent, they can donate to an organization, without having to open their pocketbooks.” LoyaltyClicks taps into the purchasing power of donors by customizing an online shopping gateway so that donors already shopping online can support their organizations of choice. Unlike other web services that allow anyone to claim to be a nonprofit and accept donations, LoyaltyClicks is a private label online service, so charities maintain total control of their brand and identity with a consistent look and feel.  When a donor makes a purchase at the merchant’s site, the charity receives a percentage of the sales—ranging from 2 -10 percent depending on the particular store—and the donor is able to see how much went to their cause through their online donor statement. To help a charity spread the word to their donors, LoyaltyClicks offers a marketing package for the organization and any affiliated groups. This would include web banners, an html email template, print advertisement, a viral marketing plan, and other promotional items. Since 2009, SSUSA has been incubated under the HELP USA umbrellas of social services, with a mission of soccer for social change, because “alleviating homelessness is a team sport.”  In just a few years, SSUSA has grown from one program to an 18-city league of programs across the country from Los Angeles to New   York.  Despite a strong base of active donors, SSUSA sought out on a mission to make giving to their organization easier. “At Street Soccer USA we believe ending homelessness is a team sport and through our program, players learn the values and discipline they need to change their lives, said Lawrence Cann Director of Street Soccer USA. “Thanks to LoyaltyClicks and their customized donor shopping marketplace, Shop for Social Change everyone can support the Street Soccer USA team, and make social change through sports a reality everyday.” SSUSA is currently preparing to host the 2010   US Street Soccer Cup in the Washington Kastles stadium in Washington, D.C.  The event will be held from July 30 through August 1, and local street soccer teams from across the US will be participating.  The event is meant to act as a catalyst for life-changing community, personal, and grassroots development programs among the homeless. pressrelease 2010-07-02T17:10:41+00:00 http://www.smartonline.com/site/smarts-shop-to-give-may-boost-nonprofits/ http://www.smartonline.com/site/smarts-shop-to-give-may-boost-nonprofits/#When:19:19:52Z Smart Online is expanding into a new market aimed at nonprofits. Last month, the Durham software company, which up to now has focused on software used by small businesses, introduced its Shop To Give product. It enables supporters of a charity to go to the organization’s website to make online purchases from affiliated retailers, which in turn give a percentage of the purchase price to the charity. One facet that differentiates Shop To Give from competing offerings is that, by working with the organization to design the shopping portal, “we are tying the [online shopping] directly to the cause and to the charity,” said Bob Dieterle, senior vice president and general manager.Smart Online is expanding into a new market aimed at nonprofits. Last month, the Durham software company, which up to now has focused on software used by small businesses, introduced its Shop To Give product. It enables supporters of a charity to go to the organization’s website to make online purchases from affiliated retailers, which in turn give a percentage of the purchase price to the charity. One facet that differentiates Shop To Give from competing offerings is that, by working with the organization to design the shopping portal, “we are tying the [online shopping] directly to the cause and to the charity,” said Bob Dieterle, senior vice president and general manager. It also features a social networking component designed to appeal to a younger generation of shoppers. The shopping site can easily be linked to Facebook and Linked-In pages, and there’s an “invite” section that lets people send e-mail messages to their friends telling them that they, too, can help the charity when shopping online. “It’s a way for charities to grow their support base,” Dieterle said. To date, Smart Online has lined up more than 300 retailers, including giant retail chains such as Best Buy, Office Depot and Target,Dieterle. Two local groups - Animal Protection Society of Durham and SPCA of Wake County - are testing the service. Rebecca Hankins, development director for APS of Durham, said her organization previously worked with another company that offered a similar service - but the site wasn’t attractive and the effort never really got off the ground. She’s optimistic that Smart Online’s offering will be much better received because it has better aesthetics and because the company is helping it market to the shelter’s constituents. “It’s so easy,” said Mondy Lamb, marketing director at the SPCA. “If you have done any online shopping at all, it is so super-simple.” Lamb especially likes that shoppers can see exactly how much of each purchase goes to the charity, as well as receive a running total of their total contributions to date. “One hundred percent of what you see goes to the charity,” she said. Dieterle said it is too early to gauge how successful Shop To Give will be in raising money for the two local nonprofits. Smart Online currently is charging retailers a separate commission ranging between 20 percent and 50 percent of the dollars that go to the charity. But Dieterle said that the pricing model is still evolving. The company plans to work with just a few nonprofits for the next few months to work out the kinks before it starts to aggressively market the product, Dieterle said. The target market is midsize charities. Smart Online also offers Web-based software for small business that performs back-office functions such as accounting and management of sales efforts; and e-commerce software for small businesses that want to sell products online. The technology behind the latter was adapted for Shop To Give. Smart Online, which has been revamping its product offerings over the past few years, could use a boost in revenue. The company has been cutting its losses, thanks to an effort that included cutting its payroll - through layoffs and attrition - from 31 workers a year ago to 25 today. But its revenue has been shrinking as well. In the latest quarter, the company posted a loss of $916,925, an improvement over a loss of $1.6 million a year earlier. Revenue totaled $363,900, versus $481,687 a year ago. “There are going to be some bumps and stuff with our revenue as we reposition the company,” Dieterle said.     pressrelease 2010-06-24T19:19:52+00:00 http://www.smartonline.com/site/loyalty-clicks-expands-team/ http://www.smartonline.com/site/loyalty-clicks-expands-team/#When:16:14:21Z Research Triangle Park,  N.C. (June 08, 2010) - Smart Online, Inc. (SOLN.OB http://www.smartonline.com) is rapidly expanding its LoyaltyClicks™ online fundraising solutions for nonprofits with the addition of Tonia M. Zampieri, who will lead the effort. As charities around the world turn to the Internet, mobile applications and social media to expand their fundraising and engagement efforts, LoyaltyClicks is responding with a new line of products to facilitate their efforts. Shop To Give, the first product offered through LoyaltyClicks, enables donors to purchase goods and services though a charity’s customized online marketplace.  In return, the charities receive a percentage of sales.  Shop To Give strenghtens donor relationships and helps raise funds 24/7 without incremental cost.Tonia Zampieri to lead nonprofit online fundraising solutions Research Triangle Park,  N.C. (June 08, 2010) - Smart Online, Inc. (SOLN.OB http://www.smartonline.com) is rapidly expanding its LoyaltyClicks™ online fundraising solutions for nonprofits with the addition of Tonia M. Zampieri, who will lead the effort. As charities around the world turn to the Internet, mobile applications and social media to expand their fundraising and engagement efforts, LoyaltyClicks is responding with a new line of products to facilitate their efforts. Shop To Give, the first product offered through LoyaltyClicks, enables donors to purchase goods and services though a charity’s customized online marketplace.  In return, the charities receive a percentage of sales.  Shop To Give strenghtens donor relationships and helps raise funds 24/7 without incremental cost. “As interest in LoyaltyClicks continues to surge, we are excited to welcome Tonia and the nonprofit experience she brings,” said Dror Zoreff, CEO of Smart Online.  ”Her hands-on experience in everything from cultivating major donor relationships to integrating new technology for a wide range of charities will make her an immediate asset and greatly impact the LoyaltyClicks brand.” ”Tonia brings insights from successful fundraising and donor relations experiences with nonprofits including The ALS Association, Alliance Medical Ministry, and The United Way.  She also founded iHeart Charity, LLC, and launched a micro-fundraising smart phone app, Tap-n-Give.” “The LoyaltyClicks suite of technology products will empower charities across the board to raise additional revenue and increase donor engagement—I am thrilled to be joining the team,” said Zampieri.  “Most of today’s charities have limited budgets and shrinking staffs; by working together I’m confident we will help them exceed their fundraising goals.” About Loyalty Clicks™: LoyaltyClicks (http://www.loyaltyclicks.com) gives charitable organizations a way to help their donors give – without spending a penny.  The Shop To Give customized online marketplaces are an additional way for nonprofits to help people donate. By simply shopping at online merchants, people can donate to selected causes and feel good that their everyday actions can make a difference. LoyaltyClicks™ is a suite of products being produced by Smart Online, Inc.  (OTCBB:SOLN), a designer and developer of web-based software for commercial and nonprofit organizations.  In addition to LoyaltyClicks, Smart Online offers OneBiz® software for small businesses, Imart™ services specializing in design applications for direct sales organizations (DSO) and custom design and development.  The company is based in Research Triangle Park, NC.  For more information, please visit http://www.smartonline.com. Forward-Looking Statements Statements in this press release that are “forward-looking statements” are based on current expectations and assumptions that are subject to risks and uncertainties.  Actual results could differ materially because of many factors, including, but not limited to, delays in development schedules, changes in market conditions, product announcements by other companies, the potential impact of current litigation or any future litigation, customer perception of the value of Smart Online’s enhanced products, Smart Online’s dependence on corporate partners to market its products, and its ability to effectively manage expenses.  For further information regarding risks and uncertainties associated with Smart Online’s business, please refer to the Risk Factors section of Smart Online’s SEC filings, including, but not limited to, its Annual Report on Form 10-K for the year ended December 31, 2008 and the Quarterly Reports on Form 10-Q, copies of which may be obtained on the web sites of both the Company and the Securities and Exchange Commission.  All forward-looking statements in this press release are based on information available to Smart Online on the date hereof.  Smart Online undertakes no duty to update any forward-looking statement or to confirm the statement to actual results or changes in Smart Online’s expectations. # # # Media Contact: Matthew Caiola 5W Public Relations 212-584-4270 mcaiola@5wpr.com pressrelease 2010-06-10T16:14:21+00:00 http://www.smartonline.com/site/smart-online-inc.-names-bob-dieterle-as-new-senior-vice-president-and-gener/ http://www.smartonline.com/site/smart-online-inc.-names-bob-dieterle-as-new-senior-vice-president-and-gener/#When:14:10:43Z RESEARCH TRIANGLE PARK, NC (February xx, 2010) – Smart Online, Inc. (SOLN.OB, http://www.smartonline.com), a specialist in Software-as-a-Service (SaaS) applications for small business through its OneBiz brand (http://www.onebiz.com) and for nonprofits through its Loyalty Clicks brand (http://www.loyaltyclicks.com) is pleased to announce the addition of Bob Dieterle to its senior management team as Senior Vice President and General Manager. Addition Furthers Company’s Leadership Role in the Cloud-based Business Solutions Industry RESEARCH TRIANGLE PARK, NC (February xx, 2010) – Smart Online, Inc. (SOLN.OB, http://www.smartonline.com), a specialist in Software-as-a-Service (SaaS) applications for small business through its OneBiz brand (http://www.onebiz.com) and for nonprofits through its Loyalty Clicks brand (http://www.loyaltyclicks.com) is pleased to announce the addition of Bob Dieterle to its senior management team as Senior Vice President and General Manager. “I am thrilled to have Bob join Smart Online’s highly skilled team of software professionals in a senior leadership capacity. Bob’s in-depth knowledge, understanding and expertise of our industry will no doubt make a significant contribution to the rapid evolution and expansion of our product line for the benefit of all our existing and future customers,” said Dror Zoreff, CEO of Smart Online. “In addition, Bob’s global experience, coupled with his extensive track record at various leading technology solutions companies, will play a key role in helping Smart Online achieve a leadership position within the cloud computing and SaaS marketplaces.” Prior to joining Smart Online, Dieterle was an Executive Director of WW Services at Lenovo, where he spent the last five years establishing the company’s first services global portfolio.  His extensive strategic experience comes from various directorial positions during his 16 years at IBM where Dieterle lived in China creating and implementing IBM’s first PC development lab while gaining hands-on, cross-cultural knowledge through the mentorship and management of team leaders from the US, Japan and China. “I’ve been involved first hand at Lenovo with the strong adoption of cloud based business solutions, particularly the integration of SaaS-based applications by companies of all sizes,” said Mr. Dieterle.  “I am looking forward to leveraging my in depth knowledge of product development and business operations to further the growth and expansion of Smart Online’s various and unique SaaS-based products for better managing small business and non-profit’s back-office operations” About Smart Online Smart Online, Inc. (OTCBB: SOLN) is a Research Triangle Park, NC-based designer and developer of web-based software applications for commercial and nonprofit organizations in a variety of industries. In addition to custom design and development, we focus on three core businesses: OneBiz software for small businesses to efficiently manage and grow their business, Loyalty Clicks software for the nonprofit organizations community, and imart services specializing in design and applications for direct sales organizations (DSO). To learn more, please visit www.smartonline.com. Forward-Looking Statements Statements in this press release that are “forward-looking statements” are based on current expectations and assumptions that are subject to risks and uncertainties.  Actual results could differ materially because of many factors, including, but not limited to, delays in development schedules, changes in market conditions, product announcements by other companies, the potential impact of current litigation or any future litigation, customer perception of the value of Smart Online’s enhanced products, Smart Online’s dependence on corporate partners to market its products, and its ability to effectively manage expenses.  For further information regarding risks and uncertainties associated with Smart Online’s business, please refer to the Risk Factors section of Smart Online’s SEC filings, including, but not limited to, its Annual Report on Form 10-K for the year ended December 31, 2008 and the Quarterly Reports on Form 10-Q, copies of which may be obtained on the web sites of both the Company and the Securities and Exchange Commission.  All forward-looking statements in this press release are based on information available to Smart Online on the date hereof.  Smart Online undertakes no duty to update any forward-looking statement or to conform the statement to actual results or changes in Smart Online’s expectations. Smart Online, the Smart Online logo and OneBiz are trademarks and/or registered trademarks of Smart Online Inc. in the United States. Other marks belong to their respective owners. Media Contact: Matthew Caiola 5W Public Relations for Smart Online 212-584-4270 mcaiola@5wpr.com pressrelease 2010-03-23T14:10:43+00:00