In our recent mobile app marketing webinar, we discussed how about 60% of new app downloads come from app store rankings and searches. And of course with the new iOS 6 in the mix, it’s important to pay even more attention to this since the App Store is now just a little bit different. Searches Result In Just A One App View For starters, searches will now result in a card display of just one app, and a horizontal scroll to view others. Before, the first page for a search returned a list view of about 5 apps and you [...]
How Can You Make It Big With Your Mobile App?
It’s always hard to market your app in just the right way especially given that most first time app makers are usually short on marketing budgets. With that in mind, I wanted to put out a quick list on some easy ways to build a brand name for your app. If you have other easy and cost-effective ways in which you’ve gained an audience for your app, please tell us in the comments. Soft launch or beta tests to get trusted user feedback for your app Different and relevant channels to use – website, social media, offline/print Always think about [...]