There has to be a better way. I’m tired of talking with customers about the high cost and long cycle time in building native smartphone apps.   I have been helping brand managers unlock the possibilities of how native smartphone applications can build consumer loyalty, target new demographics and create new engagement mechanisms.   They now have a better understanding that success does not mean building one uber-app for their brand that tries to do everything, but instead to focus their brand apps for specific purposes – that big yearly conference, support an innovative new marketing campaign, or product companion app to [...]