My favorite new feature from iOS6 is really an old feature from the 2008 Blackberry Storm days, easily sharing photos directly from the camera to Facebook! That function got me hooked on smartphones back in the day where I realized that social media and mobile phones are perfect for each other. Social media is about instantly sharing your life with your friends, family and followers; your life is mobile, and your mobile phone is with you all the time. What took Apple so long? So, why am I talking about this here? Well it’s a great example of how important [...]
6 Best Practices for Developing Your Mobile Strategy
Almost 50% of mobile users today have Smartphones. And about 55%, or more than half of these mobile subscribers use mobile media, which is defined as any activity such as browsing the mobile web, accessing applications or downloading content. Developing your organization’s mobile strategy is not an easy feat and we want to make sure you get it right the first time. From all the different options out there – web apps, Smartphone apps, mobile sites, tablet apps –what to choose, how to develop it and what to do with it. Today’s blog outlines some of those steps and how [...]
27% of Americans get their news from mobile devices …
Today I read something about myself that I already knew…that I have started to become completely dependent on my smartphone for news. In a new report called 2012 State of the News Media by Pew Research Center’s Project for Excellence in Journalism we find that 27% of Americans get their news from mobile devices. I’m one of those folks, and you probably are too. There are some other interesting statistics but among those are that 100 newspapers are expected to join the already existing 150 daily newspapers that have a digital subscription model. The challenge for newspapers is to balance [...]
The Cyclical App Development Process
The current state of mobile application development involves lengthy processes that require large budgets and the reliance on external resources. These challenges hinder many businesses from implementing the mobile strategy they spent valuable time creating. The plethora of mobile platforms significantly affects the ability for businesses to address these challenges. Reaching a broad audience is no longer an easy feat as it is with the web; extra time and money must be spent developing a mobile application for more than just one platform. While the development of an app for one platform may solve a few short term needs, it [...]