Picture-sharing is exploding as a major trend in mobile marketing. With the smartphone, people have a high-quality camera on them at all times. While users seem to have less free time, visually focused mobile-sharing applications like Pinterest, Snapguide, and Instagram, continue to experience explosive growth.Why, you ask? Because we, the users, still want the content, but we want it in a way that is fast and easy: pictures! Visual content is a powerful asset within your app’s user engagement strategy. As cliché as it sounds, a picture is worth a thousand words. Snapguide is an application that lets you view [...]
App Development Gets Creative
Problems and solutions are tied together with a creative knot. Creativity, to me, is connecting two previously unrelated things in a way that makes perfect sense. Seeking out innovative ways to approach situations and solve problems is exactly how SmartOnline began developing its current platform solution to app creation and management, the Smart Online Mobile Platform. About 5 months ago I started with the company and, coming from a fine arts and graphic design background, I fell easily into place in the creative and marketing departments. Not knowing anything about computer development and coding, I decided to play around with [...]
The Need to Take Back Control of My Inbox
I just recently noticed that I have over 10,000 email messages currently in my Hotmail inbox. In doing a bit of unscientific analysis I’d say over 80% have never been opened, and close to 90% of all my messages are newsletters from brands, companies, charities and organizations that I have “opted-in” to. I rarely open these and for some reason I have accepted the need to now “hunt” for critical messages from friends and family…” was my kids baseball game rained out tonight?”. “Did Aunt Sherry confirm her visit this summer?” Why I have accepted this inconvenience is for another [...]
27% of Americans get their news from mobile devices …
Today I read something about myself that I already knew…that I have started to become completely dependent on my smartphone for news. In a new report called 2012 State of the News Media by Pew Research Center’s Project for Excellence in Journalism we find that 27% of Americans get their news from mobile devices. I’m one of those folks, and you probably are too. There are some other interesting statistics but among those are that 100 newspapers are expected to join the already existing 150 daily newspapers that have a digital subscription model. The challenge for newspapers is to balance [...]
The Cyclical App Development Process
The current state of mobile application development involves lengthy processes that require large budgets and the reliance on external resources. These challenges hinder many businesses from implementing the mobile strategy they spent valuable time creating. The plethora of mobile platforms significantly affects the ability for businesses to address these challenges. Reaching a broad audience is no longer an easy feat as it is with the web; extra time and money must be spent developing a mobile application for more than just one platform. While the development of an app for one platform may solve a few short term needs, it [...]
Looking back at 2011: The Year of Mobile
Finally, it was in fact the year of mobile. I’ve compiled a few smartphone statistics from all year round for a quick recap and comparison of how mobile has caught on from the end of 2010 up until now – with close to 45% of the wireless market in the US now comprising Smartphones! End of 2010 Smartphones passed PC shipments in global numbers Number of apps in the Apple app store – 300,000; number of apps in the Android store – 25,000 28% of US wireless users have Smartphones Market Share: Android – 29%, iPhone – 27%, Blackberry – 27% January– June, [...]
bnetTV Interviews Smart Online – Apps World North America NYC 2011
Bob Dieterle, SVP and GM was recently interviewed by the folks at bnetTV about our mobile app development platform – SmartOnMobile, the New Paradigm in Mobile App Development. Find out how just about anyone can now build creative, robust mobile apps. See video below.
Creativity in Mobile Apps: Take Control
Christmas is upon us. I’ve been spending a great deal of time looking at mobile trends related to holiday shopping recently. I was led down this path shortly after I “liked” the Things Remembered Facebook page. What caught my eye was a thread on one of their particular gifts and the many comments that were placed there from former and current customers. Each had purchased and then customized that particular gift and noted what a special gift it turned out to be for their grandmother, mother, sister, or cousin. Given that my wife and I struggle each year to determine [...]
Nationwide and International pickup for Smart Online’s latest Press Release
Robert Brinson, IP Expert will focus on further advancing Smart Online’s Mobile Solutions Technology Platform We’re very excited to tell you that our press release announcing Mr. Robert Brinson’s induction into our Board of Directors has had not just nationwide but international pickup as well. From online news magazines in the US to Indonesia, agencies have been talking about Smart Online’s Board expansion, Mr. Brinson’s vast entrepreneurial experience and Smart Online’s innovative technology platform which will soon be available as a top-notch mobile solution for organizations of any size. Some of the many links are attached below. Thanks to everyone [...]