Consumers are adopting smartphones at faster and faster rates. Last month Strategy Analytics reported that there are now 1 billion smartphones worldwide projecting to hit 2 billion by 2015. Nielsen just published a report earlier in the summer that said more than half of mobile subscribers, 55%, now own a smartphone and that will continue to rise as 2 out of every 3 new subscribers are choosing smartphones. Also, over 85% of these smartphones are either Androids or iPhones. What else is interesting is that 56% prefer to access the internet on their smartphones OVER their computer! A recent O2 [...]
What’s Your Mobile Hook – Part 2
Last week I gave some examples of branded apps that provided a compelling “mobile hook”, or app functionality that provides a unique and often innovative utility. These mobile hooks exploit native smartphone technology like the GPS, camera etc. and effectively extends a company brand into the mobile segment. I want to dive into this a little deeper now. The Dead App Syndrome for Brands Most apps after the initial download become “dead apps.” These are apps that are rarely used and often end up on the 4th or 5th screen on your smartphone if you haven’t already deleted it altogether. [...]
US Smartphone users now approaching 100 million
Latest report from ComScore is in and Smartphone users in the US are now approaching 100 million! From 91.4 million in last month’s estimate the count is now at 97.9 million users. Google and Apple of course lead the way with Android holding 47.3% of the market and iOS holding 26.9%. Blackberry continues on its decline now standing at 16% and Windows phone also seems to have taken a hit falling to 4.7% market share. To view the full press release go here
Looking back at 2011: The Year of Mobile
Finally, it was in fact the year of mobile. I’ve compiled a few smartphone statistics from all year round for a quick recap and comparison of how mobile has caught on from the end of 2010 up until now – with close to 45% of the wireless market in the US now comprising Smartphones! End of 2010 Smartphones passed PC shipments in global numbers Number of apps in the Apple app store – 300,000; number of apps in the Android store – 25,000 28% of US wireless users have Smartphones Market Share: Android – 29%, iPhone – 27%, Blackberry – 27% January– June, [...]