Consumers are adopting smartphones at faster and faster rates. Last month Strategy Analytics reported that there are now 1 billion smartphones worldwide projecting to hit 2 billion by 2015. Nielsen just published a report earlier in the summer that said more than half of mobile subscribers, 55%, now own a smartphone and that will continue to rise as 2 out of every 3 new subscribers are choosing smartphones. Also, over 85% of these smartphones are either Androids or iPhones. What else is interesting is that 56% prefer to access the internet on their smartphones OVER their computer! A recent O2 [...]
GUEST POST: Peas and Carrots: How File Sharing and Mobile Tech Go Hand in Hand
We live in an age of innovation. New devices and software programs are developed on a daily basis, and as new technologies come into existence, they inspire the creation of even more advanced tools. Mobile technology is a perfect example of this phenomenon. With its versatility and expanse of useful features, mobile technology spurs the continuous progression of technological development as a whole, from verbal communication to file sharing. Mobile Technology and File Sharing When mobile technology was first developed, it was used primarily to facilitate verbal communication between two people in different locations. The first cellular phones were very [...]
The Need to Take Back Control of My Inbox
I just recently noticed that I have over 10,000 email messages currently in my Hotmail inbox. In doing a bit of unscientific analysis I’d say over 80% have never been opened, and close to 90% of all my messages are newsletters from brands, companies, charities and organizations that I have “opted-in” to. I rarely open these and for some reason I have accepted the need to now “hunt” for critical messages from friends and family…” was my kids baseball game rained out tonight?”. “Did Aunt Sherry confirm her visit this summer?” Why I have accepted this inconvenience is for another [...]
6 Best Practices for Developing Your Mobile Strategy
Almost 50% of mobile users today have Smartphones. And about 55%, or more than half of these mobile subscribers use mobile media, which is defined as any activity such as browsing the mobile web, accessing applications or downloading content. Developing your organization’s mobile strategy is not an easy feat and we want to make sure you get it right the first time. From all the different options out there – web apps, Smartphone apps, mobile sites, tablet apps –what to choose, how to develop it and what to do with it. Today’s blog outlines some of those steps and how [...]
27% of Americans get their news from mobile devices …
Today I read something about myself that I already knew…that I have started to become completely dependent on my smartphone for news. In a new report called 2012 State of the News Media by Pew Research Center’s Project for Excellence in Journalism we find that 27% of Americans get their news from mobile devices. I’m one of those folks, and you probably are too. There are some other interesting statistics but among those are that 100 newspapers are expected to join the already existing 150 daily newspapers that have a digital subscription model. The challenge for newspapers is to balance [...]
US Smartphone users now approaching 100 million
Latest report from ComScore is in and Smartphone users in the US are now approaching 100 million! From 91.4 million in last month’s estimate the count is now at 97.9 million users. Google and Apple of course lead the way with Android holding 47.3% of the market and iOS holding 26.9%. Blackberry continues on its decline now standing at 16% and Windows phone also seems to have taken a hit falling to 4.7% market share. To view the full press release go here
The Cyclical App Development Process
The current state of mobile application development involves lengthy processes that require large budgets and the reliance on external resources. These challenges hinder many businesses from implementing the mobile strategy they spent valuable time creating. The plethora of mobile platforms significantly affects the ability for businesses to address these challenges. Reaching a broad audience is no longer an easy feat as it is with the web; extra time and money must be spent developing a mobile application for more than just one platform. While the development of an app for one platform may solve a few short term needs, it [...]
Looking back at 2011: The Year of Mobile
Finally, it was in fact the year of mobile. I’ve compiled a few smartphone statistics from all year round for a quick recap and comparison of how mobile has caught on from the end of 2010 up until now – with close to 45% of the wireless market in the US now comprising Smartphones! End of 2010 Smartphones passed PC shipments in global numbers Number of apps in the Apple app store – 300,000; number of apps in the Android store – 25,000 28% of US wireless users have Smartphones Market Share: Android – 29%, iPhone – 27%, Blackberry – 27% January– June, [...]
bnetTV Interviews Smart Online – Apps World North America NYC 2011
Bob Dieterle, SVP and GM was recently interviewed by the folks at bnetTV about our mobile app development platform – SmartOnMobile, the New Paradigm in Mobile App Development. Find out how just about anyone can now build creative, robust mobile apps. See video below.
There’s a New Paradigm coming in Mobile App Development
There has to be a better way. I’m tired of talking with customers about the high cost and long cycle time in building native smartphone apps. I have been helping brand managers unlock the possibilities of how native smartphone applications can build consumer loyalty, target new demographics and create new engagement mechanisms. They now have a better understanding that success does not mean building one uber-app for their brand that tries to do everything, but instead to focus their brand apps for specific purposes – that big yearly conference, support an innovative new marketing campaign, or product companion app to [...]