With the 2012 election less than 100 days away, campaigns have kicked into high gear and the move into mobile poses to be a huge asset for both campaigns this fall. Candidates are using mobile applications to drum up excitement, as well as to help mobilize their campaign supporters in a more effective way. Just this past week, both the Obama and Romney campaigns released their own Smartphone apps. Romney’s app, “Mitt’s VP”, comes on the last day of the presumptive GOP nominee’s six-day foreign trip. Romney is expected to make a decision on his running mate sometime after his [...]
Smart Online at Social Madness
This past Friday voting opened for the Triangle Business Journal’s Social Madness competition. Smart Online is one of over 100 local companies competing in the social media challenge. Affiliates of the Triangle Business Journal are hosting the same competition in 43 cities nationwide. Throughout the challenge, contestants of like size, square off in a tournament-style competition that measures the growth of their social media presence. The local winners will go on to compete in a national Social Madness faceoff hosted by American City Business Journals Inc., the country’s largest publisher of local business news. Contestants are scored by an algorithm, [...]
6 Best Practices for Developing Your Mobile Strategy
Almost 50% of mobile users today have Smartphones. And about 55%, or more than half of these mobile subscribers use mobile media, which is defined as any activity such as browsing the mobile web, accessing applications or downloading content. Developing your organization’s mobile strategy is not an easy feat and we want to make sure you get it right the first time. From all the different options out there – web apps, Smartphone apps, mobile sites, tablet apps –what to choose, how to develop it and what to do with it. Today’s blog outlines some of those steps and how [...]