6 Best Practices for Developing Your Mobile Strategy
Developing your organization’s mobile strategy and having it effectively integrate into your overall strategy is not an easy feat. The aim of this whitepaper is to answer some of the questions that typically arise during this process, and outline some step-by-step best practices that can be employed while developing a mobile strategy that specifically caters to your organization’s unique needs and capabilities.
We’ll discuss the following 6 best practices that we follow with all of our mobile clients:
1. Establishing organizational mobile goals
2. Identifying target audience(s) and needs
3. Leveraging existing assets and translating necessary ones to mobile
4. Defining your strategy’s ROI/ROE
5. Developing use cases and wireframes
6. Getting internal buy-in
The New Paradigm For Mobile App Development
The current state of mobile application development has many dynamics that make the process of actually getting an app to market a difficult and tedious one. From cost and time to external vendor dependence businesses are finding themselves lost in the process. The new paradigm for native mobile application development gives the ability for subject matter experts (SMEs) to create and manage native applications simultaneously for iOS and Android without the hassles and downfalls of external vendor relationships. SMEs know and understand their market and audience intimately and have the ability to pin point the engagement needed to meet their business goals. Giving subject matter experts this ability ensures that the mobile applications they build are focused on the audience intended to use that application.
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A Mobile World: how your supporters are using their Smartphones and why you should care
- 79% will buy smartphones in the next 2 years
- 72% open emails more often on their phones, or equally on their phones and computers.
- 67% prefer a (native) mobile application over a mobile website when it comes to utility functions.
- 59% want to receive real time notifications on important updates from nonprofit mobile apps
- 15 million tablets were sold in 2010
2011 is said to be the year of mobile – when smartphones proliferate, feature phones obliterate, and there happens to be an app for just about anything. Who wants a PC when you can have a pocket PC? From mobile email, mobile web browsing, mobile social networking, mobile apps, to mobile “_______” (you name it!), the ‘m-word’ is becoming very widespread. So, where do nonprofits stand in this world of mobile? Find out more compelling information and statistics.
